Here are some of the projects I worked on
Hi, I'm Aitana
Nice to meet you! I'm a Product Manager based in Madrid. A walking brainstorming, I'm passionate about solving people’s problems through design and technology. Over the past few years, I’ve worked on digital products across several startups. I strongly believe that great products come from deeply understanding users and aligning business goals with genuine human needs.
My background combines product strategy, product design, and strong collaboration with cross-functional teams (engineering, marketing, design...). I’m hands-on, used to moving fast, and motivated by building products that people actually use and love. Also a highly data-driven person :)
What's been going on so far?
Product Manager & Product Designer
· Webel
Feb 2024 - Present | Madrid, Spain
Defined specs and product features by translating business growth into design and technical requirements.
Built and cross-platform developer handoffs (Android, iOS, web).
Redesigned customization module for both professionals and clients, achieving a ~15% increase in revenue without impacting conversion.
Managed the end-to-end migration of 6 light live Webel mobile apps enhancing payment security and developed the first B2B feature serving 600k+ users.
Product Manager
· Ucademy
Jun 2023 - Feb 2024 | Madrid, Spain
Led Agile squads of Product Designers and Full-Stack Developers.
Defined and managed product roadmap aligned with business goals.
Interviewed users to identify pain points and prioritize feature requests.
Measured product KPIs using Mixpanel and Power BI.
Product Designer
· Ucademy
Nov 2022 - May 2023 | Madrid, Spain
Designed and prototyped a learning platform from scratch.
Created a brand identity system based on user needs.
Designed product features with integrated AI.
· ThePower
Jul 2021 - Nov 2022 | Madrid, Spain
Designed and managed main pages and web content across four EMEA, USA, and Germany, LATAM.
Created and led a 15+ B2B landing pages for conversion.
Behind the user stories
